GuildFi was a Thailand-based Web3 gaming project. It launched in 2021 to link players, gaming guilds, NFTs and blockchain games through one player identity. GuildFi no longer exists under that name. In April 2024 it rebranded to Zentry, and holders of its Ethereum token, GF, could swap each GF for 10 ZENT. Zentry now calls itself a "Human-Agentic OS", a platform built around AI agents, user data and gaming rewards. If you still hold GF, the old contract is marked as migrated, and the token to look at is ZENT.
Where Zentry stands now
On its current website, Zentry describes itself as a "Human-Agentic OS", where human activity, AI agents and data feed one another. The site lists five products:
- zTerminal: an "agentic terminal for the open web" for discovery and opportunity capture.
- zDATA: a data layer meant to turn user data into user-owned context for AI systems.
- zAI: an agentic AI layer for what Zentry calls a "playable agent society".
- Radiant: a gaming portal that rewards play.
- Zigma: an experimental project mixing NFTs, agentic AI and community IP.
The site gives ZENT three roles: governance, access to Zentry's markets and data economies, and a share in ecosystem growth. It does not publish tokenomics. CoinGecko describes Zentry the same way, as an AI and crypto infrastructure project with a three-layer stack (zApp, zAI, zData).
That is a long way from where the project began. GuildFi went from a guild platform for play-to-earn games, to a cross-game rewards layer in 2024, to an AI-and-data platform today.
What GuildFi was built to do
GuildFi announced a US$6 million seed round in November 2021. At the time it presented itself as infrastructure to connect games, NFTs and gaming communities. The announcement described these components:
- GuildFi ID: a metaverse identity with a levelling system that recorded a player's achievements and earned them engagement points, rankings and rewards.
- Game discovery: curated listings of blockchain games.
- Proof-of-Play rewards: analysis of player activity to hand out NFT campaign allocations and bonus token yield.
- Metadrop launchpad: partner NFT and token offers, allocated by player rank.
- GameFi tools: including an Axie Infinity toolkit for scholarship management and PvP simulation.
- Scholarship portal: a built-in programme that lent game assets to players who could not afford them.
The model fit the 2021 play-to-earn boom. Guilds bought in-game NFTs and lent them to "scholars", who played and split the rewards with the guild. GuildFi wanted to be the shared layer those guilds ran on.
GuildFi said that within three months of its founding it had more than 100,000 registered users, 20,000 daily active users and 1,500 scholars. These were the company's own figures, published with the funding news.
Who backed GuildFi
The November 2021 seed round was co-led by DeFiance Capital, a Singapore-based crypto fund, and Hashed, a South Korean early-stage venture firm. Other participants included Pantera Capital, Alameda Research, Animoca Brands, Dapper Labs, Play Ventures and SkyVision Capital. Jarindr Thitadilaka was named as a co-founder. He later led the project as founder and CEO of Zentry.
Decrypt reported in April 2024 that GuildFi had raised more than $140 million in 2021, mainly through a community token sale. The company said its treasury was worth more than $100 million at the start of 2024.
Still holding GF? Check your next step
Answer three questions to see which safety checks the article sets out for your GF or ZENT tokens.
Which token does your wallet show from this project?
- GF at the old contract 0xaaef88cea01475125522e117bfe45cf32044e238 → next question
- Something labelled ZENT → Check the ZENT contract first
- I am not sure → Look up your wallet against the old contract
Has anyone sent you a direct message offering help with a "late GF migration"?
- Yes → Treat it as likely phishing
- No → next question
Where did the migration link you plan to use come from?
- Zentry's own channels → Check the swap terms and the ZENT address
- The old guildfi.com/migration portal or a look-alike site → Do not connect your wallet
- A message, search result or other third party → Do not connect your wallet
Before you interact with anything that claims to be ZENT, check the address yourself on Etherscan. The ZENT contract given in the article is 0xdbb7a34bf10169d6d2d0d02a6cbb436cf4381bfa.
Look up your wallet against the old GF contract, 0xaaef88cea01475125522e117bfe45cf32044e238. Etherscan labels it "Old Contract" and treats GF as a migrated token with no live market.
The article says direct messages offering help with a "late GF migration" should be treated as likely phishing. Do not connect your wallet through links in those messages.
The published ratio was 1 GF = 10 ZENT. The migration opened on 25 April 2024, and Odaily reported a four-month window from that date. Check the ZENT contract, 0xdbb7a34bf10169d6d2d0d02a6cbb436cf4381bfa, on Etherscan before you interact with anything.
Use only links published on Zentry's own channels. The 2024 portal, guildfi.com/migration, now returns an expired security certificate. Do not connect a wallet to it or to look-alike sites.
This only covers the safety steps in the article. It cannot confirm whether a GF swap is still open today, and it does not say anything about ZENT's price or value.
The GF token
GF was an ERC-20 token on Ethereum with a maximum supply of 1,000,000,000 GF, according to the contract on Etherscan.
- Old GF contract: 0xaaef88cea01475125522e117bfe45cf32044e238
Etherscan now labels this address "Old Contract" and notes that the token "has rebranded to Zentry and migrated to a new address".
The Zentry rebrand and the GF-to-ZENT swap
On 23 April 2024, Decrypt reported that GuildFi was rebranding to Zentry. Jarindr Thitadilaka described Zentry as a "game of games" and a "superlayer" that would reward players for activity across Web3 games, Web2 games, social media and real-world actions. "Our Play Economy is the next iteration of play-to-earn, growing its scope beyond just Web3 or games," he said.
The token terms:
- Ratio: 1 GF = 10 ZENT, through an official web portal.
- Start: the migration opened on 25 April 2024. Odaily reported a four-month window from that date.
- New ZENT contract: 0xdbb7a34bf10169d6d2d0d02a6cbb436cf4381bfa. Etherscan shows a total supply of about 9.71 billion ZENT. CoinGecko lists a maximum supply of 10 billion.
If you still hold GF
- Look up your wallet against the old contract address above. Etherscan treats GF as a migrated token, so it has no live market.
- Check the ZENT contract address yourself on Etherscan before you interact with anything that claims to be ZENT.
- Use only links published on Zentry's own channels for any migration. When the swap opened in 2024, the official portal was guildfi.com/migration. That domain now returns an expired security certificate. Do not connect a wallet to it or to look-alike sites.
- Treat direct messages offering help with a "late GF migration" as likely phishing.
Why GuildFi matters
GuildFi is a clear example of what happened to play-to-earn guilds after 2021. They raised large sums when scholarships were popular and then had to find a new purpose once that model faded. GuildFi first turned into a cross-game rewards layer, then into an AI-and-data platform, keeping one token and one treasury throughout.
Limitations: Zentry does not publish tokenomics on its website, so much of GuildFi's early history here comes from 2021–2024 funding announcements and press coverage.
